B.B.A.

DEPARTMENT OF MANAGEMENT STUDIES

ABOUT THE DEPARTMENT

We started the UnderGraduate Programme Bachelor of Business Administration (BBA) in 1991. It is a three year programme that seeks to equip students with theoretical concepts and analytical tools that prepare them to meet the complexities and challenges of an increasingly dynamic and globalised business environment. With well ventilated classrooms, diverse faculty team, students can expect an intellectual, stimulating and insightful discussion every day. Through a combination of lectures, wall magazines, case studies, written assignments, group projects, each student is exposed to analytical experience.

VISION
  • To be a world leader in Business Education, Management, Research and engagement helping to create a better society.
  • To provide Management Education from the Scratch to the Zenith for the Growth and Success.
  • To provide an Exponential Learning, collaborating with Practical Learning by providing the best Professional Development and Career Management.
MISSION

Our Mission is

  • Enrich the students in diverse areas in business education and research, with an overall philosophy of continuous improvement.
  • Developing new opportunities in a nurturing learning environment and equipped with new skills.
  • Foster Entrepreneurial and Successful Career focus.
Syllabus for each year

SEMESTER I
SEMESTER II
SEMESTER III
SEMESTER IV
SEMESTER V
SEMESTER VI
SEMESTER I

 
COURSE COMPONENT
 
SUBJECTS
Part I Tamil/ other Language-I
Part II BP2-ENG01: Communicative English-I
 
Part III
BBA-DSC01:Principles of Management
BBA-DSC02:Financial Accounting
BBA-DSA01: Managerial Economics
Part IV Basic/Adv.Tamil/NME-I*
BP4-ECAM01- English for Commerce and Management-I

 
SEMESTER II

 
COURSE COMPONENT
 
SUBJECTS
Part I Tamil/ other Language-II
Part II BP2-ENG02: Communicative English-II
 
Part III
BBA-DSC03: Business Communication
BBA-DSC04: Management Accounting
BBA-DSA02: International Trade
Part IV Basic/Adv. Tamil/NME-II*
BP4-ECAM02- English for Commerce and
Management-II

 
SEMESTER III

 
COURSE COMPONENT
 
SUBJECTS
 
Part III
BBA-DSC05: Financial Management
BBA-DSC06:Organisational Behaviour
BBA-DSC07: Computer Application in Business
BBA-DSC08: Marketing Management
BBA-DSA03: Business Statistics
Part IV Soft Skills
Environmental Studies

 
SEMESTER IV

 
COURSE COMPONENT
 
SUBJECTS
 
Part III
BBA-DSC09:Human Resource Management
BBA-DSC10: Business Regulatory Frame Work
BBA-DSC11:Financial Services
BBA-DSC12: Management Information
System
BBA-DSA04: Operation Research
Part IV Environmental Studies
Soft Skill – IV

 
SEMESTER V

 
COURSE COMPONENT
 
SUBJECTS
 
Part III
BBA-DSC13: Advertising Management and Sales Promotion
BBA-DSC14: Research Methodology
BBA-DSC15: Operations Management
BBA-DSC16: Materials Management
BGE-CSC19: Entrepreneurial Development**
Or
BGE-CSC15: Logistics and Supply Chain Management**
Part IV Value Education

 
SEMESTER VI

 
COURSE COMPONENT
 
SUBJECTS
 
Part III
BBA-DSC17: Business Environment
BBA-DSC18: Service Marketing
BBA-DSC19: Business Taxation
BBA-DSE2A: Customer Relationship Management
Or
BBA-DSE2B: E-Business
BBA-DSE03: Project work (Group)
Part IV Extension Activities