B.Sc. Visual Communication
June 23, 2021 2024-02-23 16:53B.Sc. Visual Communication
DEPARTMENT OF VISUAL COMMUNICATION
Vision
To cultivate and promote a centre to divulge advanced level education and training in Visual Media, accentuating various, multifarious perspectives and aesthetic presentation of indigenous realities using comprehensive media strategies.
Mission
- Â To provide a broad spectrum of visual media to enable students make sparkling career choices.
- To train students towards better understanding of media by perfecting their Originality, Imagination, Ingenuity, Inventiveness, Resourcefulness and Creativeness.
- To facilitate use of unconventional media to bring optimistic, progressive changes in society.
- To bring down the gap between the academia and media industry.
Objectives
- Â To train students in meaningful use of visual media
- To explore alternative perspectives within visual media in a globalized context.
- To train students to understand the loss of cultural identities in contemporary visual media and enable them to revive those identities by responsibly using the visual media.
- To sharpen the creative capacities in students to function in various fields in visual media.
- To introduce to students the various genres and branches in the visual media so as to enable them to locate the numerous possibilities to creatively engage the visual media.
- To help students to understand the socio-political dimensions of visual media without diluting it with too much of aesthetics.
- To help students understand the meaningful relationships between art and craft and technology so as to enable them to become globally recognized media professionals.
SYLLABUSÂ Â
Software Learning:
- Photoshop
- Illustrator
- Indesign
- Flash
- Premier Pro
- Final cut Pro
- Maya
- 3d Max
- After effects
- Drawing
Camera Learning:
- Still Photography
- Videography
- Door Light Photography
- VFX
- Special Effects
- Ad Photography
- Animals Photography
Theory Subjects
- Visual Communication
- Advertising
- Printing & Publication
- Basic Photography
- Elements of Film Studies
- Media Culture Society
- Television production
- Media organization
Value Added Courses:
- Certification Course on Photography
- Certificate course on Editing
- Certificate course on Post ShootÂ
- Certification Course on Content Writing.
- Diploma in Short Film Production
- Diploma in Hardware Technology
Industrial Visit:
Industrial visits are an important part of Visual Communication and many of their daily hours are absorbed for outside teaching and Field work. Following are few of our places of visit- Photography shoot in Mahabalipuram, Vandalur Zoo, Dakshin Chitra, Birds Sanctuary, etc.
- Television production in AVM Studios, Prasad Studios, MGR Film City, etc.
- Film studies in Production House, Film Shooting Spot, etc.
Internship Program:
Industrial visits are an important part of Visual Communication and many of their daily hours are absorbed for outside teaching and Field work. Following are few of our places of visit- Television channel
- Radio
- Printing media
- Graphic designing in corporate companies
- Production House
- Film Making
- YouTube Channels
- Advertising Agency
Achievements:
- Have participated in many short film competitions and won prizes.
- All College events are captured and digitized and reported to various magazines and daily newspapers.
- Many students have taken a few roles in short films too.
- Conducted many Blood Donation Camps
- Organised numerous street plays to create awareness on various topics.
Placement records:
Our students are employed in the following fields after their graduation with us through Campus Placements
Software Industry:
- CTs as Graphic Designers
- RR Donnelley as Programme Producer
- McKinsey as Graphic Designer
- Goldsman Sachs as Programme Director
Television Industry:
- Podhigai TV
- Pudhiya Thalaimurai
- Sun TV
- Raj TV
- Vijay TV
Advertising Field
- Models
- Photographers
Film Industry:
- Lead Roles in Short and Documentary Movies
- Associate Directors
- Cameraman
- Animation Executives.
Future of Students:
A larger world is waiting outside as the media field is an ocean. Ample opportunities are awaiting in the following fields
- Print Media
- Television Media
- Film Media
- Radio Media
- Graphic Designer
- Animator
- Advertising Agency
- Mass Line Media
Labs
State of the art lab facilities are available in our college to ensure students are at par with the industry standards. Fully equipped labs with the latest technology are available in Photography, Drawing, Multimedia and Television production.Video Library
A wide collection of films from South East Asia to Middle East Asia, U.S.A to South American and European film screening on regular intervals to enable the students to enrich their knowledge about the different facets of societies.
The Video Library has the projector facility apart from the television sets, with a film collection of about 250 digital video discs.
Library
- The Department equips the students with contemporary literature which is essential to understand the various walks of life.
- The department library contains the most world classic novels which have been made into films.
Movie Club:
A wide collection of films from all languages of India and European films are screened at regular intervals to enable the students to enrich their knowledge about the different facets such as storyline, technology, camera angles, photographic techniques and sound effects.
The Video Library has the projector facility apart from the television sets, with a film collection of about 250 digital video discs.
Library
- The Department equips the students with contemporary literature which is essential to understand the various walks of life.
- The department library contains the most world classic novels which have been made into films.
- Books on filmmaking, documentary making & light productions occupy the major segment of the library which has almost 250 books.
Syllabus for each year
SEMESTER I
SEMESTER II
SEMESTER III
SEMESTER IV
SEMESTER V
SEMESTER VI
SEMESTER I
| Â Â COURSE COMPONENTS | Â Â SUBJECTS |
| PART I | Language Paper I |
| PART II | BP2-ENG01-Communicative English I |
| Â PART III | BVC-DSC01: Introduction to Visual Communication |
| BVC-DSC02: Drawing – I (Practical) | |
| BVC-DSA01: Graphic Design –I (Practical) | |
| PART IV | Basic Tamil/Adv.Tamil/NME-I* |
| BP4- EASS 01-English for Arts and Social Sciences I |
SEMESTER II
| Â Â COURSE COMPONENTS | Â SUBJECTS |
| PART I | Language Paper II |
| PART II | BP2-ENG02-Communicative English II |
| Â PART III | BVC-DSC03: Communication Skills |
| Â PART IV | Basic Tamil/Adv.Tamil/NME-II* |
| BP4- EASS 02-English for Arts and Social Sciences II |
SEMESTER III
| Â Â COURSE COMPONENTS | Â Â SUBJECTS |
| PART I | Language Paper – III |
| PART II | BP2-ENG03-Language Through Literature I |
| Â PART III | BVC-DSC05: Advertising and Publication Design |
| BVC-DSC06: Communication Aesthetics | |
| BVC-DSA03: Computer Graphics [Practical] | |
| Â PART IV | Environmental Studies |
| Soft Skills |
SEMESTER IV
| Â Â COURSE COMPONENTS | Â Â SUBJECTS |
| PART I | Language- Paper – IV |
| PART II | BP2-ENG04-Language Through Literature II |
| Â PART III | BVC-DSC07: Film Studies |
| BVC-DSC08: Basic Photography | |
| BVC-DSA04: Practical Photography | |
| PART IV | Soft Skills |
| Environmental Studies |
SEMESTER V
| Â COURSE COMPONENTS | Â SUBJECTS |
| Â Â Â PART III | BVC-DSC09: Communication Culture and Society |
| BVC-DSC10: Television Production | |
| BVC-DSC11: Web Publishing [Practical] | |
| BVC-DSC12: Advertising Photography [Practical] | |
| BVC-DSE01: Audio and Video Editing Practical* | |
| PART IV | Value Education |
SEMESTER VI
| Â Â COURSE COMPONENTS | Â Â SUBJECTS |
| Â Â PART III | BVC-DSC13: Visual Culture of India and Tamilnadu |
| BVC-DSC14: TV Production Practice [Practical] | |
| BVC-DSC15: 3 D Animation [Practical] | |
| BVC-DSP01: Project (Media Internship) | |
| PART V | Extension Activities |
